Ph.D., Management, MIT-Sloan School of Management
B.S., Mathematics, MIT
B.S., Philosophy, MIT
Professor of Marketing, Stephen M. Ross School of Business, University of Michigan
Professor of Statistics
Marketing Models, Econometrics and Bayesian statistics. Dynamic models (advertising, promotion, brand choice). Optimal stopping, cutoffs, ordinal statistics and processes. Decision theory, decision-making under uncertainty. Mathematical psychology, cross-age and cultural cognition. Marketing’s interface with Engineering and other disciplines.