Richard Gonzalez

Ph.D., Psychology, Stanford University
B.A., Psychology, UCLA

Director, Research Center for Group Dynamics, Institute for Social Research, University of Michigan
Director, BioSocial Methods Collaborative, University of MIchigan
Research Professor, Institute for Social Research, University of Michigan
Professor of Psychology, University of Michigan
Professor of Marketing, University of Michigan
Research Professor, Center for Human Growth and Development, University of Michigan

Methodology and judgment/decision making. Mathematical models for psychological processes in decision making. Mathematical models that integrate multiple intraindividual processes that span multiple levels of analysis from biological to psychological to cultural.