In the United States, Black Americans experience disproportionately negative outcomes in domains as varied as wealth, employment, and health (1). However, efforts to obtain support for the policies necessary to tackle these disparities have had limited success, underscoring a critical need for effective interventions to change behavior. On page 1394 of this issue, Brown et al. (2) report that highlighting racial health disparities was more likely to prompt social media engagement and policy support compared with highlighting disparities in economic measures or belongingness (the feeling of being an accepted member of a group). The authors demonstrated that health disparities are catalyzing because health inequities contravene moral values that should never be violated and, consequently, evoke feelings of injustice. The premise is intriguing and could be used to increase policy support for reducing racial gaps.
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