May 17, 2018 – Exploring Purpose & Behavior Change with Victor J. Strecher
For more than 20 years, Victor J Strecher has been developing solutions that operate at the intersection of the science of behavior change and physical tools of advanced technology.
One of his most widely-used innovation is the free app based on his graphic novel, “On Purpose: Lessons in Life and Health from the Frog, Dung Beetle, and Julia.” The app helps users craft a personally meaningful purpose statement and keeps track of daily activities in relation to that purpose. The core of the app’s philosophical arc is S.P.A.C.E: five goals to track each day including Sleep, Presence, Activity, Creativity, and Eating.
On an impulse, Strecher brought his idea to Enlighten Creative Director, David Rossiter who helped marry Vic’s original story with the art of Kody Chamberlain, an American comic book writer and artist, into what are now seven available formats for the book.
“When I read Vic’s first draft,” Rossiter said, “what I liked was how he synthesized a lot of philosophical thought and brought it together with very current science, particularly around health and behavior, and found all the inter-connections, making [them] real for people to put them to use in their own way.”
“On Purpose” was Strecher’s attempt to make sense out of the shock of losing his 19-year-old daughter, Julia, to a rare, and totally unexpected heart disease that was generated by a bout of chicken pox she had as an infant. This heartbreaking loss challenged a lot of his professional thinking about behavior, particularly how one fully reengages with life following trauma. His answer, after much research into both philosophy and science, was to embrace the transformative power of purpose.
The charm of his graphic novel is a six-legged superhero who crystalizes Strecher’s philosophical thesis of purpose.
Read more of this article, originally publish at ThriveGlobal.com, by clicking the title link.