A packed house of about 165 MBA and undergraduate business students recently gathered at the Stephen M. Ross School of Business at the University of Michigan to participate in the school’s inaugural CMO Forum, in partnership with Forbes, dubbed “Marketing 2020: Harnessing Disruption for Business and Brand Growth.” The event was the latest in the Forbes CMO University Alumni Series, developed about six years ago to bring together marketing practitioners with marketing students and professors for the sake of mutual learning.
The 2018 CMO Forum at Ross featured panel discussions with top marketing executives—all of whom are Michigan Ross alumni—and focused on how organizations can survive despite recent disruptions and thrive in light of technological and organizational innovation in the business environment.
The marketing discipline at Ross is ranked No. 2 for its undergraduate and No. 4 for its graduate marketing programs by U.S. News and World Report.
The event featured leading executives at the forefront of marketing-industry transformation including Tom Lewand, CEO, Shinola; Carlos Becil, CMO, Coach; Jeannine Haas, CMO, Gulfstream Aerospace; Samantha Goldman, head of enterprise marketing, Lyft; Sanket Amberkar, senior VP of marketing, Falkonry; Mark-Hans Richer, chief marketing and innovation officer at Fortune Brands; Nicole Smith, former CMO, Dallas Wings; Maurice Herrera, former CMO, Weight-Watchers; and Matt Jauchius, CMO, Fifth Third Bank.